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How to Measure the Impact of Changes to the Digital Experience
As brands are competing more based on their digital customer experience, stakeholders are very keen to understand the business impact of investing in this area. In doing so, it’s essential that success...
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The Cookie Countdown and Identity Resolution Leads to Industry Evolution
Many experts claim the advertising technology (AdTech) industry is literally facing an identity crisis – one that is fraught with the epic challenge of replacing third-party cookies with a tested...
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Use Your Existing Martech Stack to Innovate and Drive Business Impact
What are the tools in your marketing technology (martech) stack? If you have a customer data platform (CDP) to handle your customer data, you likely expected it to provide all your marketing solutions....
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Customer Journey Insights from Path Analysis
Have you ever wondered how customers navigate through your website? Do you ask yourself: “What do my customers do most often?” and “Which customer journeys are optimal?” I hear these types of questions...
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Google’s Third-Party Cookie Ban Delayed – What To Do Now?
The news is spreading like wildfire that Google recently announced its third-party cookie ban is being pushed back to the end of 2023. As teams breathe a sigh of relief, this begs the question of...
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Analytics Maturity: Why Your Success Depends on It
Today, few organizations would say data isn’t important to their business. In fact, in its 2021 survey, NewVantage Partners found 99% of companies are investing in data analytics initiatives. In a...
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First-Party and Zero-Party Data Strategy for the Win
The marketing landscape is constantly changing even as we head towards a cookie-less world. A good example of this is Google’s decision to delay its third-party cookie ban. Ultimately, this leads to...
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4 Tips to Get Ahead with Your New Google Analytics 4 (GA4) Implementation
In the classic Christmas movie Santa Claus is Coming to Town, Kris Kringle (years before becoming Santa Claus) sings the perfect song for starting any new project or learning any skill: Put One Foot In...
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Enhance Your Data Privacy Strategy With Google Analytics 4 (GA4)
The only constant in the digital space is change, and we’re certainly seeing a number of bigger changes in the industry right now. Privacy policies across browsers, countries, and states are getting...
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Understanding How Google’s Privacy Changes Impact Marketers
The online marketing landscape is about to change in a big way. Google’s privacy changes, currently pending, won’t only affect the way individual users’ online privacy is protected. They’ll also have...
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